Is your online marketing effective? What techniques can you add that will increase its effectiveness—and therefore your ROI? If you’re not currently using these seven techniques, you’re missing out on some of the most effective campaign options.

1. The Press Release

Just about any event with a business can be turned into a press release with the help of a skilled writer. Submitting those press releases to highly trafficked sites helps a business in two ways. First, it provides media coverage and gets the business’s name out there, and second, it boosts search engine rankings because of the high weight of links on these sites in the eyes of Google. To start using press releases, simply hire an experienced freelancer and submit them.

2. Retargeting

What happens when your marketing techniques work perfectly and a visitor comes to your site, only they fail to take action? Retargeting follows these visitors and tries to get them back to your site to complete their transaction. Retargeting can be implemented through email marketing and pay-per-click ads. With email marketing, you can send a follow up email to the visitor who left the site without making a purchase. With pay-per-click ads, you can set up your ad campaign to show ads pointing the visitor back to the page if he leaves without making a purchase.

3. Social Media Integration

You probably already know that you should be using social media to help market your site, but if it’s not integrated the rest of your marketing efforts, including blogging, email marketing and mobile marketing, you could be missing out. How can you do this? Just add sharing buttons to your content and email newsletters, then provide people with content they’ll be inclined to share. Then, create a viable presence for your business on several major social platforms. It will take off from there.

4. Effective Landing Pages

Landing pages are not new as an advertising technique, but making them effective is the difference between success and failure. One way to make your landing page more effective is to offer something. A limited time offer or special discount is going to tempt people to take action. Simply showing what you offer and asking them to buy is not going to be effective. Test different types of offers until you find the one that works for your target audience.

5. SoLoMo Marketing

SoLoMo marketing refers to marketing to “social, local, mobile” customers. People who are visiting your site on their mobile devices are increasingly social and interested in local marketing, because they are using their phones to find out what is available to them right now where they are. Capitalize on this by integrating local search terms into your mobile sites and ensuring that your sites are fully optimized for mobile users.

6. Phone Marketing

Not all marketing has to be digital. In fact, with the rise of digital marketing, some experts feel that picking up the phone and talking to your target market can be quite effective. If you have captured phone numbers for customers and clients, consider giving them a call. Call to ask for a quick feedback survey, and you’ll gather important information about your customers while making effective personal contacts.

7. Email Marketing

Email marketing isn’t dead. If you can target it well and provide the reader with something helpful, it can be quite effective. Consider pulling together a compelling newsletter that people will want to read. If you give them valuable information, they’ll be more inclined to click through and interact with your site.
Today’s marketers have a plethora of tools at their disposal. Knowing which ones to implement to effectively reach your target market is the key to success. With these seven ideas, you can create a successful online marketing campaign that will reach the modern audience.

Source : 7 Marketing Methods Every Internet Marketer Should Know